By working with small-medium businesses and marrying the owner of a creative agency, I hear a lot of questions regarding the value of marketing. But is marketing actually valuable? And should you pay for it? In this article, I’ll explore examples of relevant marketing, what you can achieve for “free”, and whether it’s worth parting…

How did they get to my website? Those pesky direct visits might be “dark social” in action but what is it? 🤔 It’s part of social sharing that happens behind closed doors, in private messages on platforms like WhatsApp and TikTok. Imagine you share a link on LinkedIn but it then gets shared through WhatsApp….

In whichever industry you operate, you’ll have come across the terms “sales”, “advertising”, and “marketing” when talking about professions. But what’s the difference? In this article, I’ll discuss what each term means, how they can be applied, and why modern marketers are looking at it differently. What is sales? Historically, sales were seen as purely…

Dominoes Two for Tuesday, Orange Wednesdays, and Deliveroo Tasty Thursdays. It’s not unusual for stores to provide discounts on specific days of the week. The mid-week offers are used to combat the worst-performing days, particularly those in the tourism and leisure industries. They may be a roaring success, as witnessed by Orange Wednesdays in the…