To pay or not to pay? How investment in marketing can create value for your business

To pay or not to pay? How investment in marketing can create value for your business

By working with small-medium businesses and marrying the owner of a creative agency, I hear a lot of questions regarding the value of marketing. But is marketing actually valuable? And should you pay for it? In this article, I’ll explore examples of relevant marketing, what you can achieve for “free”, and whether it’s worth parting…

Sales, advertising, and marketing, what’s the difference?

Sales, advertising, and marketing, what’s the difference?

In whichever industry you operate, you’ll have come across the terms “sales”, “advertising”, and “marketing” when talking about professions. But what’s the difference? In this article, I’ll discuss what each term means, how they can be applied, and why modern marketers are looking at it differently. What is sales? Historically, sales were seen as purely…